TURNING IDFC FIRST BANK INTO A YOUNGER BANK
The idea was to show Amitabh Bachchan as a 80-year old with the heart of a 16-year old and tap into his grand daughter Navya Naveli’s young fan following. A series of four films showed Amitabh Bachchan being suprisingly more cued-in than Navya while showcasing services that appealed to younger consumers.
